Your Advertisement

So what's your ad for? What's it look like? What magazine did you get it from? Who's the target audience for that magazine? Do you think the ad's content and design was influenced by that? In what way? See where I'm going with this? Discuss the ad you chose in terms of its AUDIENCE and PURPOSE. Those two things are going to determine a whole heckuva lot when it comes to developing an ad--just like they should when you're composing any piece of writing.

My advertisement is for a Mr. Clean GAIN cleaner. The background is a bathroom with a bathtub, sink, cabinet all in white ceramics and white tile. The appliances are stainless steel. There is a fully dressed lady standing in the bathtub, dressed in tan pants (blending in well with background) and a darker blue shirt, that goes well with light blue walls.  Her hair is dark, which makes her stick out more too.  There is kind of a triangle shape between her head, shower head and the following 3 words in red: "Sniff Sniff Hooray!".  In the bottom right corner there are two Mr. Clean GAIN bottles in a bright green color, with scent coming up and moving towards the words in red. This ad is from the Parenting magazine. The target audience is mothers and fathers. I think the design and content is influenced by that.  It looks like an ad for someone who is in the twenties or thirtees and has to clean a house or apartment.  The purpose is to get the young parents to buy Mr. Clean Gain, so their bathroom will smell this good and look this clean.  The green bottles also are about the same color as the GAIN detergent and will get you thinking of your bathroom smelling as good as this detergent.  I think seeing this ad, you will remember it if you see the bright green bottles of Mr. Clean GAIN in the store and possibly buy it. 

Kristina Hanson