Advertising - Kristina Hanson

I saw a cute Huggies add in a magazine that is for Santa Diapers.  The diaper is red and has a Santa's belt with golden buckel printed on it.  I think it is effective because of the cute babies and the way they are dressed with diaper, shirt and Santa's hat.  They look really cute and I had to smile when I saw this ad.  It definitely uses humor. The box of diapers is red also.  I don't have a baby in a diaper anymore, but if I did, I'm pretty sure I would buy a box unless it is a lot more expensive than regular Huggies diapers.  I think the way this add is done, people will remember it when they see a red diaper box on a diaper shelf and are inclined to buy it.   

 

Earlier today I saw a commercial on TV from one of these title loan companies.  If you have a good title on your car, you can get money for Christmas presents.  A guy was dressed as an Elf.  This commercial just looked stupid to me.  I definitely wouldn't go out get a loan from them because of this commercial. On the other hand, the commercial being stupid might just stick in people's head and if they are needing to get money and drive buy one of these stores, they migh remember this stupid commercial and get the money from them. 

 

I haven't watched much TV in quite a while, as I just can't seem to find the time for it with school, work and family, and I don't remember any ads that I have watched before.

 

Kristina Hanson