Wednesday, November 16, 2011

Democracy of Goods - Kristina Hanson

I believe that the thesis or main point is that according to "The Appeal of the Democracy of Goods" everyone is able to enjoy the society's benefits, pleasures or conveniences. Today, I don't believe advertisements state that you can live like ... by buying this product.  The ads still follow that, for example by showing olive oil and a turkey and saying that with this product you will experience an "unforgettable expression of culinary bliss".  This implies that if you have this olive oil you can cook a turkey that looks just as good.  You don't need to be a good cook, you just need to buy this product.  The Huggies diaper ad I chose states that it will help spread Christmas cheer.  If your baby wears this diaper you will help other people to have a joyful Christmas.  I believe this ad doesn't appeal to being poor and being able to live just like someone who is rich, but even if you are not in the mood for Christmas (death in family, divorce, lost job,...), when you buy this diaper, you are going to have a joyfull Christmas and so will everyone else who sees your baby in this diaper.

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